German Title: Alle wollen ins Paradies. Ist man bloß ein Vogel unter vielen? Prospective designers strive to distinguish themselves from others and struggle with their definition of the self, especially while starting out. This thesis addresses the necessary requirements for young designers to build their own artistic and personal individuality and the significance of their individuality, questioning whether their longing for being different results in being just one amongst many. It covers topics such as taste, style and individuality as well as imitation, inspiration and identity. The thesis offers path breaking steps for young designers for creating one’s personal creative paradise and highlights the importance of balance and the exchange of ideas with other creatives to reach their aim of creating their own paradise of uniqueness.
Editorial Design, Illustration, Writing, Research, Photography