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Agency: NR2154, 2016/17 Client: Shinsegae via NR2154 Creative Director: Jacob Wildschiødtz Design Director: Elina Asanti Art Director: Ayaka Ito Designer: Stefanie Brückler Portfolio photography courtesy of NR2154.
Addir is a new jewelry brand that focuses on special occasion jewelry. As part of Shinsegae, a Korean luxury department store franchise, Addir opened its first boutiques in Shinsegae Gangnam and Shinsegae Daegu in 2017. The branding evokes a feeling of trust and tradition, with a logo, mark and color palette that feel elegant and classic with slight modern touches, supporting the brand’s mission to provide world-class service for the modern woman.