Branding and packaging design for Korean jewelry brand Addir.


Agency: NR2154, 2016/17
Client: Shinsegae via NR2154
Creative Director: Jacob Wildschiødtz
Design Director: Elina Asanti
Art Director: Ayaka Ito
Designer: Stefanie Brückler
Portfolio photography courtesy of NR2154.

More Info

Addir is a new jewelry brand that focuses on special occasion jewelry. As part of Shinsegae, a Korean luxury department store franchise, Addir opened its first boutiques in Shinsegae Gangnam and Shinsegae Daegu in 2017. The branding evokes a feeling of trust and tradition, with a logo, mark and color palette that feel elegant and classic with slight modern touches, supporting the brand’s mission to provide world-class service for the modern woman.

Other Projects —

Ansea — Branding, Packaging Design, Web Design Maison Margiela Invite — Graphic Design, Art Direction Ryan Korban Collateral — Graphic Design Live Beautiful — Editorial Design Bergdorf Goodman Magazine — Editorial Design, Graphic Design Dead Plants Illustrations — Illustration Another Tomorrow — Branding, Packaging Design, Web Design Martha Sturdy — Branding, Web Design, Art Direction This is Tiffany — Editorial Design Bergdorf Goodtimes Holiday Collateral — Graphic Design Kjaer Weis — Web Design Rebecca Minkoff — Branding Sink Studies — Illustration Sbjct Journal — Branding, Web Design Drawings — Illustration Maison Margiela Vogue Anniversary Ad — Graphic Design, Art Direction Custom Type — Branding, Lettering Kafeteria — Branding, Graphic Design, Web Design Dig Inn — Branding, Graphic Design Federico Forquet — Editorial Design, Graphic Design Su Mustecaplioglu Website — Web Design